Category Archives: Online Marketing

What You Need to Learn About the Gary Friedrich Enterprises vs. Marvel Case

In the past week the comic book industry has been abuzz with the recent outcome of the Gary Friedrich, co-creator of Ghost Rider, and Marvel/Disney. Many of you have expressed your anger and unjust treatment to Gary due to the court’s ruling. However, I’m not writing this blog to express who was right or wrong in the case. The truth is both parties could have done things differently. However, it is up to us to EDUCATE OURSELVES AND LEARN FROM CASES LIKE THESE.

Gary Friedrich

In order to understand why things happen, we need to clearly state some facts. Here’s a short summary in chronological of key points in this case:

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5 Things to Learn from Digital CAPS’ Comic Book Trailers

COMICS Series: George CarlinJust last week comic book letterer and creator Jaymes Reed asked me how he can market his latest COMIC series, a collection of comic books produced by Bluewater Productions that illustrates the life stories stand-ups, sitcom stars and comedians who have made a huge impact on popular culture such as George Carlin , Lucy Ball and The Three Stooges. I told him about one of my favorite marketing tactics for such projects – trailers. Who says trailers are only for movies, right?

Well, in a few days, Jaymes had a few trailers. First, I must say I was very impressed that he was able to pull this together very quickly. Not only did he have a lightening fast turnaround, the quality of it is very impressive. Quite frankly, there are a few things people can learn from these trailers. Continue reading

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Video: Marketing Your Comic Book

I’m glad I’m not the only who stresses that it is very important to market your comic book once it is completed. Just because the creative part of the project is over, that doesn’t mean that you are done. As a matter of fact, the real work still lies ahead of you.

In order to get sales, people need to know who you are and in order for that to happen, you need to get your name out there. Today I am across this video. Great tips for those who need a few creative ideas on how to market your comics.

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How to Prep for the NY Comic Con

New York Comic Con 2011
As the New York Comic Con is getting closer, you should be thinking about how to prep for one of the biggest conventions in the nation. Chances are, you probably have been here before but so has everyone else.  It’s time to figured out what you should update, toss out or add into your presentation. Continue reading

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Why The Green Lantern Movie Will Fail

Anyone who knows me, knows that I adore the Green Lantern. So when I heard that the movie was coming out, I couldn’t have been more excited. However, when I saw the trailer, I must admit that I was disappointed. Here are my predictions why The Green Lantern could be an epic fail base on the two minute trailer.

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How Technology is Changing Web Comics

With comic shops and local bookstores starting to close its doors for good, the comic book industry looked like it was going to go down with it. But then 2007 came along. The iPhone was introduced and  Amazon got this crazy idea to create a portable e-reader and call it a Kindle. Turns out that by Christmas 2010, e-readers were a very popular gift and iPhones were still going strong. But in early 2010, web comics had another savior — the iPad. Continue reading

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Our Advice to Those in Artist Alley

We attended the New York Comic Con last weekend and it was a blast. While it was nice to take pictures with our favorite comic con hero or chat with a favorite celebrity, we were busy walking up and down Artist Alley looking for good friends like Mike Lilly, Rich Bernatovech, David Quiles and James Rodriguez. Unfortunately, many artists (whom we didn’t know) were very shy and didn’t want to make eye contact. Instead, they went back to drawing mode with pencil and sketch pad. I figured now would be the time to let these guys what needs to change. Here are a few tips that others are doing to get their name out there. Continue reading

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How the Internet is Helping Independent Comic Book Creators

Last week, I had the pleasure of speaking to Dave Ryan, the man creating the HUGE indie crossover story in the comic book realm coming later this year.  Dave took time off his busy schedule to answer a few questions regarding this larger than life project.

BelkisNYC: What is War of the Independents?

DRyan: It’s a voice for indie creators. A chance for their character to be seen in an ocean of obstacles.  A huge independent crossover in which I hope will spread light on an often-overlooked wealth of ideas.

BelkisNYC: What are you hoping to get out of this concept? Continue reading

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5 Ways to Get Noticed at a Comic Book Convention Using Social Media

Let’s face it, with the big guys such as Marvel and DC hogging up the spotlight in every major comic con, it’s very hard to get noticed by anyone. So what can you do to make yourself stand out? Here are a few things you can do to make you a memorable sight. Continue reading

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Be Creative…But Not With Your Email

EmailDon’t you love going to a social event where people are interested in your work and they ask you for your contact information? You eagerly give them your business card and wait for them to call you. Do you ever wonder what they think? Well, believe it or not your contact information says a lot about you, especially your email address.

I have come across dozens and dozens of business cards and have seen many creative emails such as, “VampireLover 5467, Spiderman1981, SexxyKittn.” There are a few problems with this. Continue reading

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