In the past week the comic book industry has been abuzz with the recent outcome of the Gary Friedrich, co-creator of Ghost Rider, and Marvel/Disney. Many of you have expressed your anger and unjust treatment to Gary due to the court’s ruling. However, I’m not writing this blog to express who was right or wrong in the case. The truth is both parties could have done things differently. However, it is up to us to EDUCATE OURSELVES AND LEARN FROM CASES LIKE THESE.
In order to understand why things happen, we need to clearly state some facts. Here’s a short summary in chronological of key points in this case:
Just last week comic book letterer and creator Jaymes Reed asked me how he can market his latest COMIC series, a collection of comic books produced by Bluewater Productions that illustrates the life stories stand-ups, sitcom stars and comedians who have made a huge impact on popular culture such as George Carlin , Lucy Ball and The Three Stooges. I told him about one of my favorite marketing tactics for such projects – trailers. Who says trailers are only for movies, right?
Well, in a few days, Jaymes had a few trailers. First, I must say I was very impressed that he was able to pull this together very quickly. Not only did he have a lightening fast turnaround, the quality of it is very impressive. Quite frankly, there are a few things people can learn from these trailers. Continue reading
I’m glad I’m not the only who stresses that it is very important to market your comic book once it is completed. Just because the creative part of the project is over, that doesn’t mean that you are done. As a matter of fact, the real work still lies ahead of you.
In order to get sales, people need to know who you are and in order for that to happen, you need to get your name out there. Today I am across this video. Great tips for those who need a few creative ideas on how to market your comics.
As the New York Comic Con is getting closer, you should be thinking about how to prep for one of the biggest conventions in the nation. Chances are, you probably have been here before but so has everyone else. It’s time to figured out what you should update, toss out or add into your presentation. Continue reading
Anyone who knows me, knows that I adore the Green Lantern. So when I heard that the movie was coming out, I couldn’t have been more excited. However, when I saw the trailer, I must admit that I was disappointed. Here are my predictions why The Green Lantern could be an epic fail base on the two minute trailer.
With comic shops and local bookstores starting to close its doors for good, the comic book industry looked like it was going to go down with it. But then 2007 came along. The iPhone was introduced and Amazon got this crazy idea to create a portable e-reader and call it a Kindle. Turns out that by Christmas 2010, e-readers were a very popular gift and iPhones were still going strong. But in early 2010, web comics had another savior — the iPad. Continue reading
We attended the New York Comic Con last weekend and it was a blast. While it was nice to take pictures with our favorite comic con hero or chat with a favorite celebrity, we were busy walking up and down Artist Alley looking for good friends like Mike Lilly, Rich Bernatovech, David Quiles and James Rodriguez. Unfortunately, many artists (whom we didn’t know) were very shy and didn’t want to make eye contact. Instead, they went back to drawing mode with pencil and sketch pad. I figured now would be the time to let these guys what needs to change. Here are a few tips that others are doing to get their name out there. Continue reading
Don’t you love going to a social event where people are interested in your work and they ask you for your contact information? You eagerly give them your business card and wait for them to call you. Do you ever wonder what they think? Well, believe it or not your contact information says a lot about you, especially your email address.
I have come across dozens and dozens of business cards and have seen many creative emails such as, “VampireLover 5467, Spiderman1981, SexxyKittn.” There are a few problems with this. Continue reading