In the past week the comic book industry has been abuzz with the recent outcome of the Gary Friedrich, co-creator of Ghost Rider, and Marvel/Disney. Many of you have expressed your anger and unjust treatment to Gary due to the court’s ruling. However, I’m not writing this blog to express who was right or wrong in the case. The truth is both parties could have done things differently. However, it is up to us to EDUCATE OURSELVES AND LEARN FROM CASES LIKE THESE.
In order to understand why things happen, we need to clearly state some facts. Here’s a short summary in chronological of key points in this case:
A few weeks ago while I was talking with my client who is a non-profit organization about their Facebook Page, I mentioned to study Coca-Cola’s page. Someone in the group told me that we couldn’t compare ourselves to a brand like Coca-Cola because they have been around for years. While this is true, my argument was not to be like Coca-Cola but to look at how they are gaining and engaging fans. Any company can do this. Sure, most likely you won’t be able to come close to their fan base (they have approximately 3 million fans) but you can learn how to make fans want to visit you. Continue reading
Stan Lee’s Election Daze is a humorous portrayal of our political leaders during the historic 2008 elections. It has sold over 10,000 copies and still going strong. The book was written by Stan Lee with photography by Lauren Victoria Burke and published by Filsinger Publishing. Below is an outline of what makes this book an excellent marketing strategy. Continue reading