Category Archives: Case Studies
What You Need to Learn About the Gary Friedrich Enterprises vs. Marvel Case
In the past week the comic book industry has been abuzz with the recent outcome of the Gary Friedrich, co-creator of Ghost Rider, and Marvel/Disney. Many of you have expressed your anger and unjust treatment to Gary due to the … Continue reading
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5 Reasons Why Coca-Cola is Mastering Facebook Fan Page
A few weeks ago while I was talking with my client who is a non-profit organization about their Facebook Page, I mentioned to study Coca-Cola’s page. Someone in the group told me that we couldn’t compare ourselves to a brand … Continue reading
Filed under Case Studies, Online Marketing
The Success of D.I.Y or DIE: How To Survive As An Independent Artist
In 2002, director Michael W. Dean released a documentary with several indie artists who were interviewed about their passion for the arts and why they do it even though there isn’t a steady paycheck in it. The film became a … Continue reading
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5 Reasons Why the Marketing of Stan Lee’s Election Daze is MARVELous
Stan Lee’s Election Daze is a humorous portrayal of our political leaders during the historic 2008 elections. It has sold over 10,000 copies and still going strong. The book was written by Stan Lee with photography by Lauren Victoria Burke … Continue reading
Filed under Case Studies, Comic Books, Online Marketing
Viral Marketing: How The Dark Knight and Cloverfield Approached This Same Concept Differently
First, let’s explain viral marketing and how it works. It refers to the technique that is use on the internet to encourage users to pass along a marketing message. In other words, you want people to spread the word of … Continue reading
Filed under Case Studies, Online Marketing
