Just last week comic book letterer and creator Jaymes Reed asked me how he can market his latest COMIC series, a collection of comic books produced by Bluewater Productions that illustrates the life stories stand-ups, sitcom stars and comedians who have made a huge impact on popular culture such as George Carlin , Lucy Ball and The Three Stooges. I told him about one of my favorite marketing tactics for such projects – trailers. Who says trailers are only for movies, right?
Well, in a few days, Jaymes had a few trailers. First, I must say I was very impressed that he was able to pull this together very quickly. Not only did he have a lightening fast turnaround, the quality of it is very impressive. Quite frankly, there are a few things people can learn from these trailers. Continue reading
As the New York Comic Con is getting closer, you should be thinking about how to prep for one of the biggest conventions in the nation. Chances are, you probably have been here before but so has everyone else. It’s time to figured out what you should update, toss out or add into your presentation. Continue reading
We attended the New York Comic Con last weekend and it was a blast. While it was nice to take pictures with our favorite comic con hero or chat with a favorite celebrity, we were busy walking up and down Artist Alley looking for good friends like Mike Lilly, Rich Bernatovech, David Quiles and James Rodriguez. Unfortunately, many artists (whom we didn’t know) were very shy and didn’t want to make eye contact. Instead, they went back to drawing mode with pencil and sketch pad. I figured now would be the time to let these guys what needs to change. Here are a few tips that others are doing to get their name out there. Continue reading
Don’t you love going to a social event where people are interested in your work and they ask you for your contact information? You eagerly give them your business card and wait for them to call you. Do you ever wonder what they think? Well, believe it or not your contact information says a lot about you, especially your email address.
I have come across dozens and dozens of business cards and have seen many creative emails such as, “VampireLover 5467, Spiderman1981, SexxyKittn.” There are a few problems with this. Continue reading
As the San Diego Comic Con is quickly approaching, I have written a few tips for vendors attending this event. Some tips may be redundant from this article but I felt they should make the list again as it is very important. These tips of course can be for any convention or trade show event. Continue reading
You sent out press releases, newsletters, updates. You even go to social events like conventions and art gallery openings. You do everything so that people know your work. Chances are people will praise you and know that you exist through your efforts. Kudos to you! However, a more effective way to get people to be aware of your work is going to them directly.
Target one person that is in publishing or in media. It can be a blogger, editor, podcaster, etc. Tell them who you are and what you are doing. Ask them if you can be interviewed or send them a newsletter. The worst that can happen is that they say no. However, most of the time I find that people will always have a friendly and positive response. Don’t be afraid to seek help. If you see a website or magazine that you know will be a perfect place to advertise yourself, then approach them and let them know who you are. Just like you want to be found, those outlets want to be found, too. So, show them that you know about them and that you think highly of their production. What do you have to lose?
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Today my email box was happy. This is because a few of the emails it received today was addressed specifically to me. Yes, this means I got more than just spam! The emails had a personal touch like greeting me by my name, referencing a recent conversation and asking about my personal opinion on certain things. It feels good to be special and not just another email address on the list of other people’s database. Shoot, sometimes people don’t even know me. I mean I don’t mind these types of emails when it is important newsletters or special offers. I do mind when emails have nothing to do with my interest or if it just benefits you and not me. So here’s what I received today. Continue reading
Don’t you just love it when companies come out with the latest hot gadget of the year? Or how about when you already brought the latest hot gadget and a few weeks later an improved version is on the market? Yeah, you kind of want to kick yourself, don’t you? Continue reading
After having a conversation with my good friend, Bob J. Sodaro, about contracts, I decided that is was best for me to say a few things about them. The days when friends can make a deal with a simply handshake is over. Today, the written word is a lot stronger than a verbal sentence. Essentially in the business world, nothing is a done deal until you sign a contract. Continue reading