Just last week comic book letterer and creator Jaymes Reed asked me how he can market his latest COMIC series, a collection of comic books produced by Bluewater Productions that illustrates the life stories stand-ups, sitcom stars and comedians who have made a huge impact on popular culture such as George Carlin , Lucy Ball and The Three Stooges. I told him about one of my favorite marketing tactics for such projects – trailers. Who says trailers are only for movies, right?
Well, in a few days, Jaymes had a few trailers. First, I must say I was very impressed that he was able to pull this together very quickly. Not only did he have a lightening fast turnaround, the quality of it is very impressive. Quite frankly, there are a few things people can learn from these trailers. Continue reading